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The RMCAD Side Quest Campaign Branding project was a dynamic and creative endeavor that resulted in a logo and brand system inspired by retro 8-bit video games. The project included a vibrant color palette, 4 educational icons, 2 posters, and promotional swag for RMCAD students. The branding materials effectively showcased the different types of learning experiences offered through co-curricular events at RMCAD in a fun and engaging way.